The sub-brands are now gaining attention in the smartphone industry. Honor, the e-brand of Huawei has been successful so far churning up phones over the years with competitive prices. Pocaphone, a subsidiary of Xiaomi, launched their Pocophone F1 powered by a Qualcomm Snapdragon 845 processor normally found in high-end phones for a price of a mid-range phone. Now, Realme, a subsidiary of OPPO is coming in to the scene as well.
Realme will officially arrive in the Philippines on November 29, 2018. Established in May 2018, Realme aims to provide young people around the world with smartphone products that combine powerful performance and stylish design. The brand gives young people experiences that integrate “technology” and “style” to recognize and satisfy their deep desires for personalization and self-
expression.
The brand achieved strong milestones such as 4 million smartphone sales in just 3 months as a start in India. While just half a year old, the brand now expands recently in Indonesia, Thailand, Malaysia, Vietnam, and now in the Philippines. With 4 smartphone products launched, Realme is quickly building a strong following community among young consumers. Its product is now not only one of the highest-rated mobile phone on Amazon India’s Best Sellers list (with a high score at 4.5 out of 5) and has also broken Flipkart’s mobile phone sales record set in India, becoming
the fastest brand in the history of the country to break the million-sales mark.
By successfully understanding the needs of the youth, Realme launches its full visual identity branding to provide new visual experience and emotional with young consumers. The”R” logo in “Realme Yellow” designed by Eddie Opara, partner and chief designer of world-renowned design consultancy Pentagram, is an artistic and impactful representation of both the Realme brand identity and its vision of being Proud to be Young, which the brand hopes will become a symbol of youth culture around the world. Additionally, the same designer is the leader who created
innovative logos such as the brand identity change of Mastercard, Tiffany & Co., Windows 8 and MIT media lab.
Having invited industry-renowned experts to lead the brand identity upgrade, Realme expects to build brand awareness and strengthen emotional recognition among young people around the world, thereafter create an iconic visual representation of the youth.
Realme Philippines is set to unveil full information of its product lineup on November 29, 2018. Customers are invited to join the Realme official social media pages via Facebook, Instagram, Twitter, and YouTube to be updated with the latest offerings from the munch anticipated brand.
“We have worked hard to prepare the Philippine launching of Realme Philippines, as early as now we will listen and understand the needs of Filipino consumers to provide appealing offers and campaigns.” – Chief Operating Officer, Jacky Chen – Realme Philippines Chen added.
