Sony Introduces 2022 BRAVIA XR TV Lineup

Sony globally announced the new 2022 BRAVIA XR television series, including the X95K 4K Mini LED models, MASTER Series A90K and A80K 4K OLED models, and X90K 4K LED model. Powered by Cognitive Processor XRTM, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights.

Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognizes where users are sitting and optimizes the picture and sound accordingly. It includes gesture controls, video chat, and many other fun new experiences waiting to be explored.

Sony BRAVIA X95K [85” class (84.6” diag.), 75” class (74.5” diag.) and 65” class (64.5” diag.) models] 4K Mini LED TV features:
• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
• XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
• XR Triluminos Pro and XR Contrast Booster combine to express billions of accurate colors with exceptional black contrast.
• X-Anti Reflection minimizes reflection for a distraction-free viewing experience.
• X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness.
• BRAVIA CORE Calibrated mode
• Acoustic Multi-Audio uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
• Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
• BRAVIA CAM accessory compatible and Ambient Optimization Pro
• Quick access to an array of content and services with Google TV.
• Hands-free voice capabilities.
• Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction.
• Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

Sony BRAVIA MASTER Series A90K [48” class (47.5” diag.) model] OLED TV features:
• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
• XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world.
• BRAVIA CORE Calibrated mode
• Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
• Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
• BRAVIA CAM accessory compatible and Ambient Optimization Pro
• Quick access to an array of content and services with Google TV.
• Hands-free voice capabilities.
• Premium Remote
• Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
• Flexible two-way stand provides different stand position options, including a standard position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system. Thanks to the adjustable stand with aluminium center plate, users can place the TV and soundbar on a desktop so it can be used as a gaming
monitor.

Sony BRAVIA A80K [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models]
OLED TV features:
• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
• XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world.
• BRAVIA CORE Calibrated mode
• Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localization and surround sound.
• Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
• BRAVIA CAM accessory compatible and Ambient Optimization Pro
• Quick access to an array of content and services with Google TV.
• Hands-free voice capabilities.
• Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
• Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

Sony BRAVIA X90K [75” class (74.5” diag.), 65” class (64.5” diag.) and 55” class (54.5” diag.) models]
4K LED TV features:
• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
• Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness with wider color gamut.
• BRAVIA CORE Calibrated mode
• Acoustic Multi-Audio includes two sound positioning tweeters, in addition to traditionally placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
• Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
• BRAVIA CAM6 accessory compatible and Ambient Optimization Pro
• Quick access to an array of content and services with Google TV.
• Standard Remote features a simple, easy-to-use design that is effortless to clean.
• Minimalist One Slate design with flush surface maximizes the screen and minimizes the bezel, so users stay focused on what’s important – the picture.
• Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.

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Stay tuned for further updates on local pricing and availability.

For more information on all Sony televisions, please visit https://www.sony-
asia.com/electronics/tv/t/televisions

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