High Quality Vlogging and Content Creation Made Easy and Accessible with the new Social Media Ready EOS R50
Canon today announced the EOS R50, a new compact, lightweight APS-C mirrorless camera. The entry-level camera is packed with many fun, creative tools, and automated features, allowing users to create high-quality vlogs and images easily with minimal camera operation.
“Putting video content creation as one of our focus areas this year, we are excited to officially introduce in the local market our newest addition to our growing APS-C mirrorless camera with RF-mount – the new EOS R50 which is perfect for vlogging enthusiasts, content creators who are just starting their journey and various visual storytellers who look for new upgrades,” said Benny Yu, Head and Director of Consumer Imaging and Information (CII) Division, Canon Marketing (Philippines).
“With the exciting new features of the EOS R50, we are confident that this will again be a crowd favorite amongst everyday vloggers and new content creators,” Yu concluded.
High-quality Video Right Out of The Box
The quality of a video is largely dependent on the quality of the footage. With EOS R50, you can be assured of the high quality of the footage.
24.2MP APS-C Format Image Sensor
The EOS R50’s APS-C format image sensor is three times larger than the 1-inch sensor on the latest smartphones. This means sharper, more detailed images and videos, and less noise (graininess) even in low light. Users can also look forward to beautiful, natural-looking bokeh (shallow focus) effects.
High-quality Video: First Entry EOS-series APS-C Mirrorless Camera to Produce 6K-Oversampled Cropless 4K
With 24.2 megapixels, the EOS R50 is also capable of producing high-quality cropless 4K 30p video oversampled from 6K worth of data. Oversampling means more information to reduce artefacts and other issues, so despite your vlogging experience and skill, the image quality will look pristine and professional.
Designed for Intuitive Vlogging
With ample modes and features that simplify shooting, the EOS R50 is designed for vloggers who want the image quality of a dedicated camera without the learning curve that usually comes with having to operate one.
Lightweight at only about 375g, it is around the same size as the EOS M50 Mark II. Perfect for vlogging on the go!
Intelligent Focus Switching during Close-up Demos
The Dual Pixel CMOS AF II system, which detects and tracks people, animals (dogs, cats, and birds) and vehicles (motorsports cars and motorcycles) based on their characteristics just got even smarter. For close-up demos, the Movie for Close-up Demo mode quickly and automatically switches focus to the subject closest to the camera. You can showcase your new gadget or online shopping loot in one smooth take, with the focus on where you want it to be.
Support for focus breathing ensures that there are no distracting changes in angle of view that tend to occur during focus transitions when vlogging.
Image Stabilization Optimized for Handheld Vlogging
Get seamless, steady footage even when shooting handheld: The EOS R50 comes with not just one, but two different Movie IS (Image Stabilizer) levels (‘Enhanced’ and ‘On’) that digitally perform 5-axis camera shake correction, enhanced when combined with an RF lens with in-lens IS.
When the monitor is in “selfie” mode, the default “Movie IS: Enhanced” mode optimizes image stabilization for handheld wide-angle shooting, correcting the unwanted motion that tends to become more obvious at the edges of wide-angle images. You can switch between two levels by simply tapping the “Wide-angle” button, to avoid excessive close-ups.
Auto Leveling Mode
For scenes and shooting angles where it is hard to keep the camera level, the auto level mode automatically corrects horizontal tilt. This would save time from manual correction in another app.
Share Your Content Quickly: High-quality Livestreams with just One USB Cable
All you need to livestream high-quality footage and audio from your EOS R50 is one USB-C connection to your computer. It’s plug-and-play with no drivers required.
Straight from Camera to Phone
The Camera Connect smartphone app, which is fuss-free to set up, lets you easily transfer videos and JPEG photos from your camera to a smartphone either through a wireless Wi-Fi or wired USB-C connection. As the camera supports transcoding, which makes 4K and Full HD video files lighter, even high-quality video files can be transferred and uploaded to social media smoothly!
Get Great Photos Easily
A host of new intelligent creative features make it even easier to make the most of the camera’s imaging capabilities, even if you are not familiar with technical photography terms and complicated post-processing. Some notable new functions are:
- Advanced A+: Automatically captures and blends exposure-bracketed images for better night and backlit portraits, and focus-bracketed images for images that are in focus from front to back.
- Creative Bracket: Automatically generates multiple versions of a shot taken by the user with different brightness and color tone settings. The settings of the autogenerated shots are shown so that users can learn.
- Subject blur guide: Available in the Panning SCN mode. Helps the user practice panning and improves the success rate of panning shots.
Kit Options
The EOS R50 is available in black and white, with two kit options.
- With the RF-S18-45mm f/4.5-6.3 IS STM
- With the RF-S18-45mm f/4.5-6.3 IS STM and RF-S55-210mm f/5-7.1 IS STM
RF-S55-210mm f/5-7.1 IS STM: Extend your Reach
The RF-S55-210mm f/5-7.1 IS STM, a compact, lightweight, and affordable telephoto zoom lens, is the latest addition to the RF-S lineup. Providing a full-frame equivalent angle of view of 88 to 336mm on an APS-C image sensor, the lens is set to expand users’ creative horizons, allowing them to capture images that are difficult to get with a standard kit lens or smartphone. These include:
- Sharp, high-quality closeups of subjects that are further away
- More pronounced shallow focus effects
- Images with compressed perspectives
The lens also has excellent close-up shooting capabilities: its 0.28x maximum magnification at the 210mm end (more than the EF-M55-200mm f/4.5-6.3 IS STM) enables semi-macro photography at a relatively short closest focusing distance of 0.73m.
Besides having a native 4.5 stops of image stabilization, RF-S55-210mm f/5-7.1 IS STM can provide up to 7.0 stops’ image stabilization through Coordinated Control IS when used with EOS R system cameras equipped with In-Body IS.
EOS R50 Local Pricing and Availability
Time to elevate your social media content and videos with the new Canon EOS R50 which is locally priced at Php 54,998 for the KIT variation (with RF-S18-45STM) and BODY ONLY variation at Php 47,998 and can be purchased via pre-order in all Canon Image Squares, Concept Stores, Canon Online Flagship Stores and select authorized partner retailers nationwide. The EOS R50 customers can get a FREE 64GB SD Card. Part of the perks of having bought a Canon EOS R50 would be access to discounted rates for the Basic Videography Workshop! The EOS R50 will be available starting April 2023.
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