EastWest Bank officially introduced their mobile banking platform: the EasyWay App, designed to streamline and elevate the banking experience of today’s Filipinos. Alongside the app, the bank also unveiled their new ambassador—actor, Donny Pangilinan to be the face of EasyWay. The launch of the app also marks a major milestone for EastWest bank as it celebrated its 30th year earlier this month.
Table of Contents
EasyWay – More than just a Banking App
EastWest Bank CEO, Jerry Ngo shares, “EasyWay is more than just a banking app; it’s a clear demonstration of our efforts to make banking simpler and more accessible for our customers. As we mark our 30th anniversary, we are thrilled to present this intuitive tool that will redefine how our customers engage with us.”
Transforming Banking for a Modern Generation
The EasyWay app is specifically designed to bring a simpler, more convenient banking experience to its users. In the app, users can seamlessly manage their accounts, pay bills, easily manage credit card payments, and track loan repayments. 24/7 customer support is also available for concerns at any time of the day.
Harvey Libarnes, Chief Digital Products and Channels Officer of EastWest Bank also highlighted some of the upcoming features of the EasyWay app. Key features include portfolio managements services, eForex, mobile check deposits, and QR fund transfers and payments. With EasyWay, the bank hopes to seamlessly integrate digital banking with their users’ daily routine, allowing them to take control of their finances stress-free. The app is also part of a broader digital ecosystem which includes EasyBiz, Komo, ESTA, and EastWest Pay—each designed to address specific client needs with advanced solutions.
Follow EastWest EasyWay Facebook page: https://www.facebook.com/EastWestEasyWay
