Samsung Galaxy S26 Series Unveiled – The Most Intuitive Galaxy AI Phone

Samsung today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI experiences yet. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. The three new third-generation AI phones are the Galaxy S26, Galaxy S26+ and the Galaxy S26 Ultra.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as
one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong
foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

The Samsung Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. The Galaxy S26 Ultra also delivers a customized chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Samsung Galaxy S26 Series: Powerful Performance Designed Around Everyday Use

The Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customized chipset. The Qualcomm Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19% means Galaxy S26 Ultra responds more quickly and handles
complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more
efficiently across a larger surface area. This improves heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast Charging 3.0, minimizing downtime by reaching up to
75% charge in just 30 minutes.

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Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On the Galaxy S26 Ultra, wider camera apertures allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities.

Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimized for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP now extend to the selfie camera, capturing more natural skin tones and finer
detail in mixed lighting.

With the upgraded Photo Assist suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-
friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and
seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and
automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

Now Nudge provides timely and relevant suggestions that help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, the Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, the Galaxy S26 can recognize related Calendar entries and check for conflicts.

Now Brief has become more proactive and personalized. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organized throughout the day. Searching for information is also easier than ever. Circle to Search with Google 16 on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Layers of Protection in the Age of AI

The Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display, a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s
integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape
orientation.

Users can customize when it turns on — such as when entering PINs, patterns and passwords or opening
selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently
limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for
added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-
powered Call Screening identifies unknown callers and summarizes intent, making it easier to safely
manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with
device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can
manage permissions with greater clarity and control.

Prices and Availability of the Samsung Galaxy S26 Series

The Samsung Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from February 26. The Samsung Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue 23 alongside the Samsung.com-exclusive 24 Pink Gold and Silver Shadow.

Here are the prices of the Samsung Galaxy S26 Series:

Pre-order now and get Double Storage on us worth up to ₱14,000. You can also enjoy up to 18% savings,
plus 0% installment up to 36 months at cash price via UnionBank, BDO, BPI, Metrobank, HSBC, and PNB.
You can also enjoy up to 14% off, plus 0% installment up to 24 months at cash price via Eastwest, Security
Bank, HSBC, and Chinabank at participating Samsung Authorized Stores nationwide. Online, you can also
enjoy cash price offers with up to 18% savings via Samsung.com until March 8, Abenson.com, Lazada, and
Shopee.

No credit card? Samsung Finance+ offers up to P15,000 off at zero processing fee at 0% installment up to
24 months, and via Home Credit. 36 months installment also available via Home Credit at super low interest rate with only 1% add-on rate per month. For your peace of mind, Samsung Care+ offers 25% off on 2-year unlimited repair coverage for accidental and liquid damage, and replacements worldwide.

Visit samsung.com to know more about the new Samsung Galaxy S26 series.