Samsung today announced the latest Galaxy A series devices — Samsung Galaxy A57 5G and Galaxy A37 5G with a few upgrades including enhanced AI. Samsung’s commitment to expand AI capabilities across more devices is evident in the Galaxy A57 5G and A37 5G which empowers more users to take advantage of the power of intuitive AI that simplifies everyday tasks.
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Enhanced AI on the Samsung Galaxy A57 5G and Galaxy A37 5G
Both the Samsung Galaxy A57 5G and Galaxy A37 5G have the latest One UI 8.5 which has AI features that helps users stay productive and get more things done.
Voice Transcription in the Voice Recorder app lets users revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings into text. AI Select is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.
The Samsung Galaxy A57 5G and Galaxy A37 5G’s AI makes everyday photo editing easier than ever. Object Eraser now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On the Samsung Galaxy A57 5G, Best Face supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim for even easier video editing.
Circle to Search with Google adds multi-object recognition so users can easily explore multiple items in
an image at once — from an outfit to surrounding accessories — all in one search.
Clearer Photos and Videos, Day or Night taken by the Galaxy A57 5G and A37 5G’s Cameras
The Samsung Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.
On lower light conditions, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved
Nightography, capturing clear and true-to-life photos and videos.
The Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.
The Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or
landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.
Best of Both Design and Performance
The Samsung Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh battery supports up to two days of use — powering everything from filming and editing to viewing on the go. Slimmer
bezels and a bright Super AMOLED + display ensure an immersive, clear viewing experience indoors and outside.
Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, adding
durability in real-world environments and offering users peace of mind when accidents happen.
Software Support
The Samsung Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates – giving users the confidence to rely on their device for years to come.
Availability
The Samsung Galaxy A57 5G and A37 5G are now available in Samsung Authorized Stores nationwide. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac, while the Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.
For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.
Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside
two-year Samsung Care+ warranty for total peace of mind. And for a limited time, the 256GB variant can be purchased at an additional P1,500 off! That’s up to P5,170 worth of savings.
For those who want to upgrade to the Galaxy ecosystem, the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core are 40% with every purchase of the Galaxy A57 and Galaxy A37 5G too.
These offers are valid until June 30.
