Sony today announced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators. At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor
CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” 1 that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” 2 mode that allows the
camera to automatically shift focus from the subject’s face to an object being highlighted.
The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g 3 ) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.
The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode 4 is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound
recording.
The Alpha ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.
Users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a
customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera.
A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility.
The Sony Alpha ZV-E10 is available in black and white. Its kit package is priced at P39,999 that includes an E PZ 16-50mm F3.5-5.6 OSS power zoom lens. Pre-order in the Philippines starts from July 28 to August 22, 2021 in all Sony Authorized Camera Dealers nationwide. Customers are also entitled for a special discount on select Sony lenses to partner with the Alpha ZV-E10.
More information about the Sony Alpha ZV-E10 can be found here: https://www.sony.com.ph/electronics/interchangeable-lens-cameras/zv-e10
